Analytics and data can give you key insights into your business and customers

Attribution

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We track our success and failures, because not everything will work

Attribution is a complicated subject. First click, last click, position based… not even Google has mastered attribution as a subject. We’ll work with you to identify the best attribution model for your business and even define a bespoke one if that works better. Measurement is probably the most important element of what we do because we can’t make any sensible decisions without it.

Tracking setup

Tracking is a key to success

You and your staff know your business and industry, but if you’re new to digital, not understanding how to use that expertise to its full effect means you could be wasting valuable skills and talent. Tracking is key to the success of any digital marketing activity and we don’t start any campaigns without it. We’re experts in……

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Google analytics

See the effectiveness of your marketing

Choosing the right analytics platform is important. Google Universal Analytics and GA4 is free to use, so this is usually our first port of call. We’ll work with your developers to make sure this is set up as needed to track all digital activity and that all purchase data and revenue is being reported. We’ll also define your business goals and set up goals in Google Analytics to help you track the effectiveness of your online marketing activities.

Google data studio

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Reports can be tailored for stakeholders

It is no use having all the data setup if you’re not able to visualise it. We can build sophisticated reports tailored to your key business stakeholders. Google Data Studio is a reporting system and we use the Supermetrics connector to pull in data from multiple sources such as Google Analytics, Google Ads, Bing Ads and Facebook Ads and build dashboards that can provide you with real-time stats.

Google tag manager

Tag management is crucial

We work with MGX Digital, and the amazing tag ninja Margaux, to carry out our tag management work. Together we can manipulate the data layer for advanced retail reporting and implement all PPC tags for…

Google Ads conversion tags
Bing Ads conversion tags
Facebook Pixel and dynamic remarketing tagging
Google Ads dynamic remarketing tagging
Linkedin Insight tagging

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Sweet analytics

It pays to advance track

We use Sweet Analytics, a paid-for analytics platform, to help to close the gap between online and offline and solve attribution problems. Sweet Analytics is a must for advanced retail reporting as it takes into consideration returns and breaks data down into new and existing customers.

“ Working with Illuminate felt like we had a switched-on, proactive consultant  partner by our side that was not only professional but also a pure joy to work with.”

Marius Thies,
Senior Brand Marketing Manager, Clippings Ltd