Westminster abbey shop

An introduction to paid activity

The brief

Westminster Abbey had never done any paid activity and wanted to test Google Shopping and Facebook Ads.

Platforms

  • Google Search
  • Google Shopping
  • Facebook / Instagram Ads

The strategy

We had to build this one from the ground up and set up product feeds in both Google and Facebook. We also created conversions in Google Ads and Facebook Pixel to ensure that revenue and the return on investment could be calculated.

We also improved the searchability of the Google product feed.


2.3

Increase in overall site traffic year-on-year


1.8

Increase in overall site revenue year-on-year


3

Client retention – 3 years and still in contract

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Get in touch

Get in touch

Our clients