Westminster abbey shop
An introduction to paid activity
The brief
Westminster Abbey had never done any paid activity and wanted to test Google Shopping and Facebook Ads.
Platforms
- Google Search
- Google Shopping
- Facebook / Instagram Ads
The strategy
We had to build this one from the ground up and set up product feeds in both Google and Facebook. We also created conversions in Google Ads and Facebook Pixel to ensure that revenue and the return on investment could be calculated.
We also improved the searchability of the Google product feed.
2.3
Increase in overall site traffic year-on-year
1.8
Increase in overall site revenue year-on-year
3
Client retention – 3 years and still in contract
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