Spare room
Adapting to algorithmic change
The brief
Performance had been dropping off in Google compared with previous years. A very established account had become susceptible to some of Google’s algorithm changes, so our brief was to improve the performance of search campaigns in the UK, Europe and US.
Platforms
- Google Search
- Bing Search
The strategy
We provided a full audit of account hygiene and then executed audience strategies, Dynamic Search Ads (DSAs) and account restructuring, improving each campaign marginally. In a large account like this the smallest of wins can make a big difference to the bottom line. Every change focussed on the final return on investment using a complex revenue model set out by the client.
4.5%
Increase in PPC traffic year-on-year
9%
Decrease in cost year-on-year
1
Client retention – 1 years and still in contract
Other work you might be interested in
Noble macmillan
Raising the profile of luxury leather
Rokit vintage
Taking vintage across the nation
Chelsea Fc
Hitting the goals for this London club
Our clients
