See ROSE Go
A big PLUS for this clothing company
The brief
See ROSE Go make beautiful plus size clothing. They had never done any paid activity and wanted to test Google Shopping and Facebook Ads.
Platforms
- Google Search
- Google Shopping
- Facebook / Instagram Ads
The strategy
We had to build this one from the ground up and set up product feeds in Google and Facebook. We created conversions in Google Ads and Facebook Pixel to ensure that revenue and the return on investment could be calculated.
We also set up Google Smart Shopping and Facebook dynamic remarketing and did some feed pptimisation. We improved the searchability of the Google product feed, helping See ROSE Go show for relevant terms.
We created Instagram story ads to drive conversions. Because budgets were small and we wanted to focus on the most relevant locations, we targeted the key states in the US where the website sees higher conversions.
38%
Increase in Paid orders year-on-year
8.3%
Increase in PPC traffic year-on-year
2
Client retention – 2 years and still in contract
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