Jo loves

Turning up the scent

The brief

Chelsea Football Club was our first client. They were looking to drive footfall to their onsite restaurants at Stamford Bridge and also increase leads and bookings for other venue activities such as meetings & events, their health club and seasonal and matchday hospitality packages.

Platforms

Google Search
Bing Search

The strategy

We used Google and Bing Search to drive traffic to each venue’s microsite to increase conversions for each business area. We carried out in-depth research to identify keywords used by their target personas and created ad copy to drive direct conversions or encourage footfall.

Tracking goals were identified and set in place to make all digital activity accountable, which had previously proved difficult due to website limitations. This included setting up robust call tracking to ensure that lead quality could be reported to senior management.