Blundstone
Best foot forward
The brief
Blundstone is an Australian footwear brand. We were awarded Blundstone’s US PPC contract in 2015 to drive sales on search platforms and increase brand awareness on social media platforms.
Platforms
- Google & Bing Search
- Google & Bing Shopping
- Bing Ads
- Facebook / Instagram Ads
- YouTube Ads
The strategy
We built a three-year PPC strategy focused on growth and conversion. We used various PPC techniques including Google Search, Google Shopping, Display Network Remarketing and Dynamic Remarketing to drive branded sales.
Facebook and Instagram adverts were created to attract new audiences across the USA, inviting them to like and follow Blundstone, as well as highly creative ads to grow brand awareness and encourage people to interact with the brand. After identifying the various personas for Blundstone USA, social media campaigns were built to target each persona with relevant content.
63%
PPC (return on ad spend) growth year-on-year
40%
PPC traffic increase year-on-year
6
Client retention – 6 years and still in contract
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