Blind veterans uk
Cutting costs and increasing donations
The brief
Improve performance from the Google Grant account and improve visibility online to help deliver traffic for the services offered by Blind Vets UK
Platforms
- Google Grant
- Google & Bing Search
- Facebook / Instagram Ads
The strategy
As well as restructuring the Google Grant account, we pulled out profitable keywords into a paid for Google and Bing Ads account to help achieve better positioning in those search engines with a view to increasing the overall online donations revenue.
We also ran campaign specific activity on social media to generate income via cash giving, regular giving, lottery and legacy. We worked with a phased approach to educate potential donors of the great services provided by Blind Veterans UK. Over multiple years many audiences and creatives have been tested and each campaign provides better results than the previous one due to the iterative testing approach we use.
75%
Decrease in cost per donation year-on-year from Paid Social
27%
Increase in online donations from paid search year-on-year
3
Client retention – 3 years and still in contract
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