Light up your growth with our deep digital know how, retail and PPC services expertise.
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Agile
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Our work
The results
The beauty of brand loyalty with Vieve
The campaign
With the help of our third party analytics partner, we were able to accurately track both the volume & cost of new customer acquisition in a real time basis. Optimising towards acquiring new customers at an efficient return, allowed us to build a consistent cycle of lifetime customer value without sacrificing short term revenue.
Utilised a funnel based approach, with users being shown different creatives & ad types at each stage of their customer journey with Vieve. This allowed us to retain users in our digital ecosystem, across the multiple different digital touchpoints.
Our work
The beauty of brand loyalty with Vieve
The results
Our clients
Spreading the word on
luxury for Metier
The campaign
We set up Google Shopping manual sculpted campaigns so that their budget was pushed towards search terms that would indicate a higher purchase intent. We also improved the searchability of the Google product feed, which is especially important for luxury campaigns to ensure that keywords have a luxury purchase intent.
We used a phased approach on Instagram – taking cold audiences on a journey from product awareness to purchase – and created different campaigns for gender, audience and countries. We also used dynamic remarketing on Instagram to ensure we were bringing people back to the website to purchase products when they have visited the website previously.
Our work
The results
Our work
Spreading the word on luxury for Metier
The results
I highly recommend Illuminate to any brand seeking to enhance their digital marketing efforts and achieve measurable growth.”
Jo Loves
Our work
The scent of success with Jo Loves
The campaign
We restructured the Google Ads account separating brand and non-brand, so it was possible to see the ROAS differences between them. We worked with Jo Loves to restructure the product titles submitted to the Google Merchant Centre to help Google trigger Jo Loves for the most relevant terms.
The results
Our work
The scent of success with Jo Loves
The results
Our work
The results
Best foot forward with Blundstone
The campaign
Social Media adverts were created to attract new audiences across the USA inviting them to like follow Blundstone USA across both Facebook and Instagram along with highly creative adverts to grow brand awareness and encourage people to interact with the brand. After identifying the various personas for Blundstone USA, social media campaigns were built to target each persona with relevant content designed to showcase Blundstone products and create a desire for the lifestyle associated with the products.
Our work
Best foot forward with Blundstone
